As anyone that plays video games knows, the end of the year, right around Christmas time. All summer long gamers are looking around for something new to play, and in the Fall we're like kids in a candy store, we can't decide what to buy. Today Nintendo explained why they tend to stay away from summer releases, to focus on the Fall window.
Guess what? I'll bet that people are in the mood to buy a new game, any time that a game that they are interested in is for sale. If you ask me, and I'll note that no one is. This system is left over from when games were "for kids". You see kids couldn't buy their own games, they didn't have any money, so you put out games at Christmas time so they will sell well. It makes perfect sense. But guess what Nintendo? It isn't 1983 any more! Those kids that grew up gaming, your biggest fans by the way, are adults now, and they have their own money. They can buy a game whenever the hell they feel like it. Look at the success of Splatoon, its selling really well on a console that has a very limited install base, It doesn't have the attach rate of MK8 or Smash, but that isn't because it launched as a spring game, its because its not Kart or Smash.
I love the part where they say, the reason that they sell games in the winter is because that's when they make their money, I would venture a guess, that the relationship is the other way around. Holding a finished game for a holiday release is just foolish in the video game market of today, you're going to be compared to every other game that did the same thing. Want to make a big splash? Put your game out where there is zero competition, if its good its going to sell no matter what time of year it is.