SEGA CEO's mea culpa

Go back in time 20 years and you would see a very different gaming landscape than you see today, Nintendo and Sega were neck and neck, with a TV manufacturer trying to throw its hat in the Ring (SONY).  Over those 20 years Sega has continually declined in popularity, by mismanaging their properties, and letting fans down over and over.

This week Sega's CEO Hajime Satomi told Japanese gaming magazine Famitsu that he thinks his company has betrayed fans, and they are ready to do what is necessary to get back in our good graces. 

I’ve been talking to employees about how [Sega] should start putting serious consideration into quality from this point on,” he said. “Particularly in North America and Europe, where it’s always been more of a focus on schedules.
I believe that if we can’t maintain quality, it would be better to not release anything at all.
— Hajime Satomi

Right there, a focus on schedules, Satomi is clearly admitting here that Sega has putt games out that weren't ready because they had to make their street date.  This is something that far too many developers do.  He then goes on to say that they built a relationship with fans in the 80s and 90s, but in the 2000s they let us down.

We did our best to build a relationship of mutual trust with older fans of Sega but, looking back, there have been some titles that have partially betrayed that [trust] in the past 10 years...

Sega in the 90s was known for its brand, but after that, we’ve lost trust, and we’re left with nothing but reputation ... We’d like to win back the trust and become a brand once again.
— Hijime Satomi

Finally Satomi goes on to say that they will be working on something for home consoles at the Tokyo Game Show, which is September 18-21 this year.  This surprises me, I was expecting Sega to continue to move away from the console market and toward the mobile market.  Perhaps there is hope for them yet.  I just hope they don't announce any dates, just keep quiet about your project until its ready.  Don't announce a game just to build hype unless that game is 100% definitely coming out within the next 3-6 months.